Every rule points to a public source.
We build the screen on the CMA's own guidance and the primary UK legislation, and cite them so you can verify anything the report says. Nothing here is behind a paywall or a login — read the source yourself.
Current as of 9 July 2026.
The CMA Green Claims Code and its guidance.
CMA Green Claims Code (2021)
The Competition and Markets Authority's guidance on making environmental claims — the six principles the screen scores against. Used for: the principles, and the verdicts for generic, offset-based, self-made-label, and unsubstantiated claims. Freshness: published 2021, still the CMA's current guidance as of 9 July 2026. Read it on gov.uk:
CMA green-claims and FMCG environmental-claims guidance
The CMA's follow-on work applying the Code — including its guidance for the fashion sector and its 2024 advice for the FMCG (food, drink and household) sector on environmental claims. Used for: the sector framing, the treatment of "sustainable/responsible/conscious" fashion language, and the offsets position. Freshness: FMCG guidance published 2024. Read it via the CMA's green-claims pages on gov.uk:
The DMCCA 2024 — enforceable since 6 April 2025.
Digital Markets, Competition and Consumers Act 2024
The Act whose unfair-commercial-practices regime gives the CMA direct enforcement power — deciding a business has broken consumer law and fining up to 10% of global turnover without going to court. Those provisions came into force on 6 April 2025. Used for: the "high-risk / enforceable now" framing and the maximum-fine figure. Freshness: in force 6 April 2025; re-verified as current for this build. Read the Act on legislation.gov.uk: